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In another media interview, Weinberg relates the director's insistence on finding a house that would form a looming backdrop to the blood-red billboards.
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‘Among them: the bumper stickers of the local high school basketball team, rental VHS tapes from the local video store and a traditional town seal that appears on official documents.' In a surprising move where reel life inspires the real, the town of Sylva, North Carolina "is advertising itself as the real Ebbing, Missouri, with trip ideas that also show off North Carolina's blockbuster natural attractions" per The Guardian report. In an interview with, Weinberg highlighted that for a place or setting to look “real” within a fictional setting, requires attention to many details. The film was shot in Sylva, North Carolina on a budget of $15 million.
#Where was three billboards outside ebbing missouri filmed movie#
The proceedings of the movie unfolds in the southern US town of Ebbing, Missouri, itself a fictional and euphemistic title that forms a perfect backdrop to the neither happy-nor sad, barely making it, sort of stuck in a time-warp place. © 2017 Twentieth Century Fox Film Corporation All Rights Reserved Photo courtesy of Fox Searchlight Pictures. It all had to be in between, and that is-almost sadly-not easy to find." We didn't want it to be extremely contemporary, but we also didn't want to be too nostalgic. In an interview to n, Weinberg says, "We were really going for a quintessential Main Street that is not rundown and is not gentrified, and probably a bit dated.
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While CGI and “cheat shooting” could have helped in this setting, the director was certain he wanted an authentic backdrop that was real and rooted to the geographical topography of the locations they scouted. The script also required the advertising agency (where the billboards were made) and the police station to be on the main street, so that the characters are seen interacting with each other on a regular basis. These billboards become the turning point in the movie, galvanising the lead characters into doing the things they end up doing, as well as acting as a narrative device.Įbbing, Missouri is a fictional town, but production designer Weinberg was tasked with finding a very specific setting that would allow the set to resemble small town America, devoid of its erstwhile picture perfect picket fences. In Three Billboards Outside Ebbing, Missouri, Frances McDormand plays Mildred Hayes, a middle-aged, tough-as-boots, quietly seething mother-turned resident avenger, who provokes the town's police chief (Woody Harrelson plays Chief William Willoughby) about the 7-month-0ld unsolved case of her teen daughter's rape and murder by activating three billboards that lie just outside town.